CASAROMA CAFE

I’ve been collaborating with CASAROMA CAFE, a specialty coffee shop that celebrates Dominican coffee culture while fostering community and collaboration. Together, we’ve developed an ongoing social and digital marketing campaign designed to elevate the cafe’s presence and highlight its deep connection to the local community.

The campaign includes a vibrant event poster promoting a game night hosted at the cafe,

a seasonal drink drop campaign as well as the launch of an exclusive artist collaboration drop, the first of which is a Casaroma Cafe hoodie and tumbler created by me. This partnership blends my creative and fluid style with Casaroma’s unique identity, seamlessly combining artistry, storytelling, and community engagement to make a meaningful impact both online and in-store.

COVL SOCIALS

These newsletters, invitations, and Instagram posts were designed for one of my absolute faves, multi-disciplinary artist COVL.

It was essential to maintain an ‘authentic COVL vibe,' both as an artist and for her brand MadeByCOVL, across different channels, mainly through the use of rough hand lettering treatments and fun digital collage styles. My goal was to design posts that nod to her already stunning and eye-catching work while also creating a sense of 'COVL-like’ familiarity for her supporters.

EVENT FLYERS

I designed these event flyers to showcase various music and performance acts, focusing on the themes and communities surrounding each one.

By incorporating unique visual elements associated with each event, my goal was to create materials that quickly captured visual interest and delivered concise information, resonating with specific audiences on both social media and printed formats.